Paid Media Manager - Los Angeles

Company: Winwithoptimal
Location: Los Angeles
Posted on: October 19, 2024

Job Description:

The Paid Media Manager will drive new strategies and improve performance across paid channels, as well as assist in the development of junior PPC marketers on our growing Los Angeles paid media team.A high level of expertise in paid digital advertising is expected, along with a demonstrated ability to effectively communicate performance towards key KPIs and produce impactful insights from data. The ideal candidate is always looking to adopt new techniques and test new media channels to ensure maximum ROI for our clients. This candidate will help grow our clients' businesses while also growing our people.At Optimal, we are actively looking to scale standout candidates - those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.As a Paid Media Manager, you are responsible for owning the client relationship for some of our largest accounts and working closely with our Paid Media Director and other senior leadership to create and deliver client strategy presentations.Who Are We?Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause: we maximize performance at every moment.We are not only digital media strategists - we're award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.Everyone at Optimal has the opportunity to learn, grow, and progress. From our staff-led DEI initiatives to our proprietary training program, we provide our team with the personal and professional development they need to achieve real career advancement.We're always looking for exceptional people to join our team. If this sounds like you, please apply!Essential Functions, Duties, and Responsibilities:

• Account Ownership and Client Relationship Management - Own and build client relationships with top-tier accounts. Opportunity to travel to clients for QBRs.
• Team Development - Expedite growth of junior PPC marketers through ongoing coaching and professional development. You will be invested in sharing your knowledge and finding innovative ways to improve your and your team's skill-set.
• Reporting - Work with the internal analytics team to develop reports that clearly communicate performance to suggest insights and identify opportunities.
• Analysis - Dive deep into account KPIs and trends to identify shifts, areas of opportunity, and potential optimizations.
• Collaboration - Work closely with the Paid Media Director and leadership team to develop new and ongoing account strategy. Drive account performance through collaboration with your team. Interface with various internal teams such as our business intelligence, business development, SEO, and creative teams.
• Ideate - Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.
• Strategize - Work with clients to plan and allocate budgets across top performing channels.
• Work with industry experts and vendors - Enhance agency relationships with vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.Minimum Qualifications & Skill Requirements:
  • 3+ years of full-time, professional PPC experience, including 1+ years managing the tasks of other digital marketing team members.
  • Experience with ongoing campaign build out and optimization, development, and implementation of paid channels.
  • Consistent track record and hands-on experience handling high campaign volume, large budgets, complex strategies across multiple Paid Search and Paid Social channels and driving quantifiable results.
  • Superior ability to analyze data in Google Analytics, Google Ads, Facebook or other analytics platforms.
  • Experience with Display advertising is also a plus.
  • Proficient in Excel/Google Sheets and PowerPoint/Google Slides.
  • Best-in-class communication skills, both written and verbal.
  • 4-year Bachelor's degree required. Degree in business, marketing, advertising, statistics, analytics, or a related field is a plus.Optimal is proud to offer the following:
    • The base salary ranges from 78,000 to 88,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
    • Open leave (paid time off)
    • Paid Leave for new parents
    • Health insurance (including dental and vision)
    • Flex Spending Plan
    • Employee Assistance Program
    • 401K with company matching
    • Student Loan Repayment Program
    • Rewards and recognition programs
    • Mobile phone & internet reimbursement and much moreOffice HoursThis role is based out of our Los Angeles office. We work on a hybrid basis at our office locations, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.We strive to make every work day a good day, in every way we can.We offer a range of benefits including:
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